PR Tips & Tricks

This is another one that we see all the time. Correct apostrophe use for plurals, possessives, and contractions. Perhaps the most common apostrophe confusion involves both a contraction and a possessive: it’s versus its. “It’s” is a contraction of “it is,” whereas “its” (no apostrophe) is the possessive, which is usually indicated by an apostrophe! …

The Writer’s Toolbox: Know Your Apostrophes Read More »

One of the most important aspects of good communication is being able to write clearly, concisely, and accurately. Good writing is essential to your public image, and error-riddled communication will hurt your reputation. So, we will be exploring some of the common writing errors and confusions — we’ll skip “there, their, and they’re.” Public relations …

The Writer’s Toolbox: Hyphen, En Dash, Em Dash Read More »